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Twitter's lost 13% of its daily users and its rebrand has failed (www.bigtechnology.com)

submitted 1 year ago by [email protected] to c/[email protected]

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The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.

So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.

On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.

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[–] [email protected] 30 points 1 year ago (2 children)

I don’t think Twitter and Reddit are going to die quickly. They have user bases that they can monetize and bots to flood content. They were shitty enough that enough of left and gave a nice boost to federated platforms. That boost will grow every time those legacy platforms alienate their users by treating them badly. Like windows and Linux.

[–] [email protected] 10 points 1 year ago (1 children)

It might never truly "die", but losing 10%+ of active users is massive. Twitter got decimated. Literally.

[–] [email protected] 7 points 1 year ago

First time I have seen accurate use of decimate and literally together (not a language prescrivist, just find this funny.)

[–] [email protected] 1 points 1 year ago

Even Digg is still running!