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I agree but I don't think bad journalism practices are the way to fix that. If something, they will drive readers further away eventually.
Where's the bad journalism in this case? Yvan Pailler, the professor quoted in the article, called it a treasure map & the title clearly shows that 'treasure map' isn't meant to be taken literally.
In my opinion (and others' in this thread) the headline is misleading even with the quotes and the tldr was welcome. That's all. I don't think there's a lot much more to discuss without getting attached to what at the end of the day is just a post in an aggregator.