this post was submitted on 13 Oct 2023
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With permission from the family. Not the owner of the voice, who can't speak for themselves anymore, obviously.
Whilst I think most people feel like this is the one exceptional case where we will be okay with this, I feel like every exec is seeing it, and the community reaction to it, and saying, "So it is possible".
I wouldn't want my family to make decisions for me after I die, and I think that's even more true for actors.
"Can we use your grandpa's voice?"
"No."
"For fifty bucks?"
"Sure, take it"
So include those conditions in the will. Famous people regularly allow the usage of their likeness licensed through their estate.