this post was submitted on 12 Oct 2023
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Of course there is. Not saying no vegans eat it ever. It could be a regional variable, but I'm speaking about population as a whole, not your local vegan restaurant. Google says 86% of plant based meat is bought by meat eaters. I also work in the field so have some knowledge on the subject. 86% is about right but could be 5-8% high. But in any case, the people who buy it are broadly meat eater, or more likely "flexitarians" .
And vegans should eat more plant based meats. The better brands are very healthy and it could help them stick to their vegan diets.
The reference behind that Google statement (assuming the same) is a vegan blog talking about the Beyond brand only, and it's citing a wordpress site as its source, and the wordpress site has been deleted.
NPD has a study mis-cited by vegnews.com (that MPD doesn't actually seem to cite), but it includes plant-based milks, and I don't think that gives meaningful numbers. I'll drink a soy latte with a steak any day. I'm lactose intolerant.
NIH has the most reliable study, that settled around 2/3 of plant-meat consumers are omnivores. Which is saying something, but is also not surprising from the fact that almost 90% of the world consumes meat. So I think it sorta just runs out to nowhere, with regards to being a demographic thing. Clearly, vegans and vegetarians are more likely to consume plant-based meat than meat-eaters. With 10% of Americans being vegetarian and representing over 30% of plant-based meat consumers, they're eating that stuff up.