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Right, but at that point how can you still claim support?

Israeli apartheid isn't some hypothetical or imaginary situation, it's what's actually happening. Obviously the forces that uphold that apartheid are going to make a stink if anyone they think might be listened to blames the Israeli government for its result. Israel isn't able to keep up this behavior because it's weak, but because it's powerful.

Bowing and scraping to the corporate elite who vaguely threaten their futures when they're prompted to put their money where their mouths are shows the reality of their politics. Yes, apartheid might be bad, but it's not worth pointing out if it means the loss of a hypothetical job that doesn't exist yet at a pro-apartheid company. That's their level of support. Nil.

Everybody's all enthusiastic when speaking up doesn't cost anything. Tell me what they're doing when the chips are down.

When Israel continues to uphold and even ramp up the kind of policies they have been, they're going to bring the most violent extremes in the population they're oppressing to the forefront. The Israeli government may not perpetrating the violence of Hamas with their own hands, but they are every bit as much a part of its coming about as those carrying out these acts. And their retaliation is every bit as gruesome and inhumane, as is the constant ongoing violence perpetrated against Palestinians.

At any rate, those who excuse genocide while falling all over themselves trying to please their corporate masters show their political priorities pretty plainly.