I'm sure many of you are already aware that YouTube has been rolling out anti-adblock detection for Chrome users for a few weeks now.
Today, as a long time Firefox user with the fantastic uBlock Origin extension installed, I got my first anti-adblock popup on the platform. Note that this may not happen to you personally for a while, but it is inevitably coming for everyone.
Thankfully, the fine folks at uBlock Origin have already advised a simple workaround (on Reddit, yuck!) which I will duplicate in a simplified form below for your convenience. I have tested it on Firefox and it is working fine for me (so far).
PLEASE READ AND FOLLOW ALL OF THE INSTRUCTIONS IN THIS POST.
Update uBO to the latest version (1.52.0+) . <== The extension itself, for technical improvements. You do this in your browser.
Remove your custom config / reset to defaults. <== This means removing your custom filters (or disabling My filters) and disabling ALL additional lists you've enabled. It might be quicker to make a backup of your config and restore to defaults instead.
Force an update of your Filter Lists. <== This is within the extension. Lists are what determine what's blocked or not. How to update Filter lists: Click 🛡️ uBO's icon > the ⚙ Dashboard button > the Filter lists pane > the 🕘 Purge all caches button > the 🔃 Update now button.
Disable all other extensions AND your browser's built-in blockers. <== No need to uninstall, just disable them. They might interfere with our solutions.
Make sure you follow all 4 points above. If you're seeing the message, it's likely due to your custom config (either additional lists or separate filters in My filters).
Restarting your browser afterwards may help too.
Once you've gotten rid of the issue on default settings, you can slowly start restoring your config (if you really need it). Do it gradually, to easier find out what was causing the issue in the first place. Once you find the culprit, simply skip it in your config.
If you want to use Enhancer for YouTube*, you have to* disable its adblocking*.*
May the ~~force~~ uBlock Origin be with you!
Update
Just wanted to mention a few things that have been pointed out in the comments:
- There are quite a few projects that provide an alternative ad-free front end to YouTube. These include Invidious, FreeTube, LibreTube, Newpipe, Revanced, and I'm sure there are several more options I've missed. I don't have any particular preference really but I routinely use NewPipe on my cellphone just because I tried it once and couldn't be bothered trying all the others.
- In step 4 listed above, to clarify, afaik you only need to remove adblocker extensions (if you have more than one installed) that might conflict with the uBlock Origin rules and trigger the anti-adblock, not all extensions.
- If you hate non-stop ads but want to support your favorite content creators then be sure to give them some love on Patreon or whatever alternative options they provide. Creators typically make only a tiny, tiny fraction of what YouTube makes in ad revenue, assuming YouTube doesn't just outright steal the lot, and it's a shitty business model that's ruining the internet. Even if you watch the ads, you're only supporting YouTube most of the time, not the creators.
They already do make more than "a little profit" from YouTube. The shareholders demand infinite growth tho, so Google has to nickle and dime their users for even more profit. The bane of any publicly traded company.
Can we be sure about that? YT is owned by Alphabet, a publicly traded company. However, they have chosen not to disclose the financial statements of YT, thus not telling investors about profits or losses. Now think about it: if you had a cash cow that was making you a fortune, wouldn't you want to disclose that to investors, make it public, so that your company (and the stock you own in it) is worth more? And yet they don't do that, which makes me (and Louis Rossman apparently) think that YT is likely not as profitable as we may think, if it even turns a profit. The ad business, especially now, is not doing well, which coincides with YT's crackdown on ad blocking. Why would that be? Probably because they are at a loss rn, and are truing to make that back by forcing users to watch ads.
Youtube may be making a loss, but Google is not and they are better off keeping users in their ecosystem. If there was a viable alternative, I doubt this would be happening. There isn't though, and with no competition anymore they're free to capitalize and attempt to make as much profit as possible.
That's why I was going through my list of Youtubers I've subscribed to the other day. So basically, many of them are on Odyssey or PeerTube, and some have their own podcasts and blogs, so I'll be able to keep up with most of the creators I follow on YT, and the work they do.
I have been using YouTube almost since the day one. I've watched tens of thousands of hours of free content, and I've not watched a single ad. If their every user was like me, then how could they make any profit from it? Now the profit comes from the people that do watch those ads aswell as people who pay for premium. What does that make me then? A freerider.
You're still adding views to the video and engage by liking which is good for the influence metrics. Google uses that to ask for higher prices to show ads on that video. Well, they give the influence metrics to advertisers and they have to decide themselves how much showing an ad on this video would be worth for them. It's like an instant auction, there is no fixed price. So, while you are freeriding, the compensation of you not seeing ads is mainly covered by advertisers.
To be clear, advertisers are not paying more because they pay Google for an ad that is blocked (that's not happening), they pay more because Google uses your views to tell advertisers that this video is a good investment.
You adding views to some random video absolutely does not offset the cost of your usage through ads. Ads can make a surprising amount of money for a platform (upwards of 4 or 5 dollars a month per free user). Based on YouTube removing premium Lite, I think it's actually very safe to assume that the consumption of free users is around that, so approximately $7 per month on average. Do you honestly think this would offset that cost in any universe?
It's okay to want stuff for free. Just make sure you fully understand the consequences and don't try to play it off like you're the good guy.
Google is also keeping you in their ecosystem. Doing so allows them to learn from user behaviors and other things that make money. YouTube doesn't need to make money for Google to make money from YouTube users.