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A reminder in the age of the Fediverse: if you're not the customer, you're still the product.
(slrpnk.net)
OP was taking about Tumblr, but I think it applies even more to the Fediverse: users need to develop an ethos of paying to support the sites they use. Otherwise advertisers pay the bills and call the shots.
Internet Giant: "You need to pick one:"
a) pay for the service,
b) accept we'll sell your data,
c) accept we'll show you ads.
Consumer: "Er, okay... I pick (a)"
Internet Giant: "So (d) then. All of the above."