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You explained that woman are in higher risk. But you did not explain why because woman are in higher risk we should only protect them and not everyone, even if protecting everyone would be less costly.
Creating UI to select driver's sex is easier than verifing your sex and then if you're woman showing an option. This is active work hours to disallow man from a protection.
Facilitating allowing the sex or gender selection of a service person at a company is generally illegal because it is a discriminatory work practice. There is however some flexibility to be made that keeps the company safe from greater liability when it is in the interest of safety for women because safety issues on a systemic scale are provable in a court of law.
If anything you should probably be arguing for more services - maybe a safe driver selection based on years of safe driving and spotless customer record which would potentially benefit those with social anxiety or previous trauma. More than one service can exist at the same time after all.
When you argue for a service to be removed from a vulnerable group because of personal spite usually the reaction isn't favorable. You'd be better off directing that energy somewhere positive than spending on sour grapes.
How many times have you been assaulted or abused by a woman? Because almost every single woman I know can count the multiple times they've been abused or sexually assaulted by a man. Just because everyone is capable doesn't mean everyone is equally likely to commit these crimes.
I'm not denying 1., stop assuming I do with cheap arguments like "How many times have you been abused?". Yes, woman are more likely to be sexual victims.
But my question is why doing 3.? For Lyft it costs basically the same if not less when allowing the feature generally to everyone.
I just don't see the necessity of it considering the overwhelming majority of drivers are already male. This feature is trying to even out the odds of women getting picked up by other women which just isn't very likely right now.
To seriously answer your question though, this is a marketing tactic to get more business from women who they can see use the app less than men. They're a business at the end of the day and it's a way they're predicting, whether correct or not, to increase sales.
You're trying so hard to miss the point. Just stop.