Technology
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Not in Europe
I guess, but not too far behind relative to smaller messaging services right, seeing as Apple has 26% of the smartphone market share in the EU? And shouldn't their global reach be at least somewhat considered? Seems like regulation aimed to allow smaller businesses to gain market share is letting one of the biggest companies in the world slip through.
26% means that you cannot use it to talk to 74% of your friends. So European users usually use a service that runs equally well on iOS and Android.
Right, but my point was more that since a quarter of the EU uses iPhone they have iMessage by default, which could then quickly increase their userbase to a top competitor if they're able to increase their EU smartphone market share.