More than just research is needed and that's what many miss. One must be able to reliably evaluate the quality of evidence to sort fact from baloney. Doing so requires critical thinking, the ability to be able to poke holes in theories regardless of whether you like them or not, and the willingness to be wrong and, above all else, the mental flexibility to update your knowledge when proven so. Not everyone is able to do that.

I am used to being wrong a lot so it comes naturally lol.

Feelings are SUPER important to humans because they’re a huge efficiency boost. We take everything we’ve ever learned in our lives and crunch it down into a feeling for how the world works. Then we make the vast majority of our decisions by using that “gut feeling”. Can you imagine how ridiculously inefficient it would be to have to analyze every new scenario you come across?

The big problem today is that people lean in too hard on that idea and assume that because their feelings are right most of the time, feelings must be equivalent to truth.

The problem arises from the fact that the internet in particular incentivizes attracting attention above all other things and there's no incentive for being correct, nuanced or well-researched. Combine that with the fact that people like to be right about things and doubly so when everyone else is wrong about it and you create a world where conspiracy, woo and other bullshit is actually an industry. I feel like that's part that always gets lost in these discussions: people are making money from this.