this post was submitted on 24 Aug 2023
17 points (94.7% liked)
Firefox
17875 readers
8 users here now
A place to discuss the news and latest developments on the open-source browser Firefox
founded 4 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
From my limited understanding of web trackers, tracking companies like Facebook & Google and other 3rd party trackers like to identify unique users on the internet so that they can be served targeted ads suited to that unique user's traits. They do this by creating unique 'Fingerprints' for these users by taking note of their browser characteristics like Timezone, Screen resolution, Fonts, Language preferences, etc.
This setting simply resets this fingerprint daily so that these tracking companies are not able to track you on the basis of your browser attributes. if you turn this on it will increase your privacy but will break some websites.
Thanks!