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The European food market rose in the middle ages before we fully understood fermentation processes, so locations and guilds were associated with quality. The food market of the Americas came later, and we learned early on making the good stuff wasn't about location but the right cultures and the right conditions.

So California wines are named after the grapes while French wines are named after the location. But if your counterfeit cheese is as good as or better then the official stuff, there should be an easy way to market it.