this post was submitted on 18 Jun 2023
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I have a couple large customers (as in $billion+ companies) and I got the contracts because I knew people at the company, or knew someone who knew someone. Remember the foundation of business is trust. Getting a referral is basically a shortcut to them trusting you. If you then go on to do good work for them you can get a very good thing going for yourself.
Interesting. "The foundation of business is trust. Getting a referral is a shortcut to them trusting you." This makes a lot of sense. Thank you so much for your advice.