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I think it's important to realize that almost everyone is at least occasionally a sucker. There's a grift that targets basically every personality type. There's grift for health conscious folks, for worried parents, for 'I'm so much smarter than others', for gamers, for outdoorsy types, there's something for everyone. If you aren't careful you'll be laughing at the other 'idiots' while you yourself fall into a different trap.
Honestly once you start paying attention it's really scary how many different and seemingly totally unrelated topics can be used to pull people into facism. So many times I've clicked on a different YouTube video or something and then all the sudden my feeds been taken over by right wing bullshit.
The strange thing to me is how much the Youtube search results and suggestions have changed, even just in the last few months. I mostly go there to listen to music and I used to get stuff I was actually interested in.
Yesterday I went looking for a specific video. Of the top 15 results, only 2 were close to what I wanted. It wasn't even the top 2. One relevant result, then a bunch of political clickbait. Zero connection to music. And the autoplay will feed you the same thing if it's on.
A couple weeks ago, YouTube was still giving me a whopping 3 relevant results at the top before turning on the BS algorithm hose.
It’s the anger / fear feedback loop.
The more angry / scared you become, the more videos you watch. The more you watch the more angry / scared you become…. etc.
The more you watch the more money YT makes. And that’s all they care about.
I agree that at in some ways and at some points in time we're all suckers.
I once was scammed and analysing the whole thing later I had to admit the scammer came at in the right ways to get me to draw the conclusions that better served his objectives and use my wants against myself.
Frankly, I both was impressed and was felt it as quite an eye opener on my own blindsides and the limits of intelligence.
Not saying he was an amazing scammer and that's only why I was scammed (frankly I have no idea were in the hierarchy of scam artists the guy was), rather that, as you pointed out, we're all suckers in some way or another.
I watched one youtube video which contained a complete takedown and exposure of Tucker Carlson and his lies (back when he was on Fox). Of course this meant that youtube thought I was interested in Tucker Carlson, so immediately all my recommendations was to actual official Tucker Carlson videos and similar right wing talking heads.
I had to expunge the anti-Tucker Carlson video from my viewing history to get rid of all those shitty recommendations.