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this post was submitted on 13 Aug 2023
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I have wondered what percentage of gamers don't purchase any mtx in those type of games. We get revenue numbers, but I've wondered how many gamers avoid that aspect while playing the game.
The problem is you only need a handful of whales to buy all the things for mtx to be profitable
I've been an MMO gamer for a VERY long time and I would say the whaling thing is a perfect analogy. I often pre-order expansions to MMOs like WoW and FFXIV but I have never bought cosmetics other than two race changes for FF, which would make me a "dolphin".
I noticed in WoW and FFXIV that if someone has one mount you can only get from the cash shop, they are VERY likely to have bought TONS of other cosmetics from the cash shop. If they don't have any cash shop mounts, they won't have any cosmetics from it either. It seems like most people are either "all in" or nothing, people like me are very rare.
I'm a lot like you as well. I'm one of those players who buys cosmetics from cash shops when I see something I really fall in love with, but I don't feel the need to buy everything. I look at it as an occasional treat: sure I won't own it when the game shuts down at some point in the future, but if I spent the money on, say, a takeaway meal or a night out, that lasts a couple hours and then it's gone. I'm definitely a dolphin, not a whale.
But I wouldn't spend a vast fortune on trying to get everything if I have to spend real money. In some MMOs I've bought cash shop cosmetics from the auction house, though. I think that can distort the impression of how much someone has spent in the cash shop, making it look like they're "all in", when in reality, they've just been playing for so long that they have more in-game currency than they know what to do with.
I reckon the "dolphins" are more common than you think.
Oh yes. Well aware of that. Just more wondering how much of the userbase never actually spends money. Curious as to either how much of a majority or minority the active users who don't buy any mtx is.
It’s a small percentage (10% on avg), but those who do spend, tend to be repeat spenders.
Is there any actual concrete sources? It's what I believe to be true too, but would be nice to see something concrete. It is fascinating how a small percentage of gamers change the landscape for a huge majority of gamers.