this post was submitted on 05 May 2025
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Privacy
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if i had a cosmetic company, i would question the efficacy of this method. that's not how i would like to allocate my targeted advertising budget.
what if they deleted the pics because they were just changing phones? what if it was because they ran out of space? what if they were degoogling? what if it was because they're transforming?
there are other--more likely--scenarios why a person deletes their selfies than them reaching a nadir of self-loathing. i don't see this move converting into buying actions.
Many young people use instagram as their camera app. By "detect when they delete their selfies", I'm assuming, that they were explicitly detecting when someone would take a selfie (noting it as selfie, of course), and then immediately deleting it after
possibly before they ever uploaded it as a post.
Edit: the article doesn't say anything about this though, in fact it only mentions "selfie" once other than the title.