this post was submitted on 03 Aug 2023
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Hardly any mention of this from Apple or their associated media, despite the fact that an AAA game launching a Mac port on day 1 is virtually unheard-of in 2023.
outside of Apple arcade, I don't think Apple cares one iota about gaming. As evidenced by your observation. It's a huge market to miss, but they don't really seem to care. All they keep doing is adding old mobile remakes of games everyone has played before to their Arcade subscription nobody would ever pay for if it wasn't bundled into Apple one..
They've been investing way more in gaming lately, but I imagine their long-term plan involves setting up Apple Arcade as a premium brand for high-end titles in a way that might be undermined by promoting their "competition" now. Like if Apple promoted a lot of shows that were available on iTunes shortly before launching Apple TV+. No idea, though, I'm just wildly speculating.
I don't know, they are focusing a ton right now on re-releasing REALLY old mobile games, just with a plus symbol added to the name. That's polar opposite from premium high end titles. If they do want to go that direction they need to change course immediately!