this post was submitted on 03 Aug 2023
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Most car manufacturers charge money for those kind of upgrades. The difference is they specifically build or do not build the features into the car. If Tesla doesn't charge meaningfully more and if they do not turn it into a subscription, I wouldn't knock them for it.
There's a lot to bitch at Tesla about, but being able to decide after the fact that you want a heated steering wheel isn't one of them. FSD being bullshit even if it was free (and it is far from free!), the refusal to allow Android Auto/CarPlay, the intentionally rosy range estimates, the association with Musk... those are what I'd focus on. Unlockable steering wheel heating is not an issue.
No one is bitching about being able to decide that you want a heated steering wheel. You can decide to install it on literally any car brand or model.
People are bitching about the hardware that they have paid for and they own being locked behind by a software paywall. This would cause a riot with practically any other consumer electronics. Imagine if the fingerprint scanner on your smartphone was an extra $50 to unlock? Or quick charge being an extra $75?
That would be the most anti-consumer horseshit we've seen, and that's exactly what Tesla is doing.
Kind of like adding a little chip to the charger cable of a cellphone that identifies the charger as a brand cable and without that chip, the phone won't charge or use the perfectly good cable for data transfer. If that sounds familiar, it's because that's what Apple did/does.
E: fixed autocorrect
It's not even extra to unlock in some cases. They want a monthly subscription. They want you to own nothing. They want you to "license" your car from them and then turn your shit off if you miss a payment.
It's all rent seeking bullshit and I'll ride the terrible public transit instead of buying another car if those are my options the next time I go to buy a car.
Other brands are experimenting with this too. BMW already has features that you have to pay to unlock as well. See https://basic-tutorials.com/news/coding-companies-want-to-unlock-additional-features-from-bmw/ for example.
Or not including a charger, or doing away with useful features like removable batteries or 1/8" Jack's so you have to buy new earbuds... shit
Elon is pulling this shit because it will probably work
Also... what happens if the heater breaks? Are you still charged for fixing it or is that included in the subscription?
Right? If the hardware is in the vehicle, there's no additional cost for them to enable it on all vehicles. If they want to have a way to offer vehicles for cheaper to increase sales, they're not saving any money by doing it the way they are. They're just saving on not having to make multiple models. But if that's the case, just give everyone the damn heated steering wheel if it's installed in the car.