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HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers (www.theverge.com)

submitted 1 year ago by [email protected] to c/[email protected]

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HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers::Warner Bros. Discovery lost 1.8 million subscribers in the second quarter of 2023 following HBO Max’s rebrand to Max. The company now has 95.8 million subscribers across all of its services.

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[–] [email protected] 265 points 1 year ago* (last edited 1 year ago) (28 children)

In all seriousness, why the hell would a company already branded the "Home Box Office" run away from the moniker in the era of at-home online movie binging. You have some of the most intuitive psychic real estate shy of Twitter, a company whose name will never be changed because the brand recognition is so high. Who could have possibly gotten you to believe changing it to something as vague and ill-suited as Max was a good idea?

[–] [email protected] 86 points 1 year ago

agree. These people are so up their own ass they can’t see.

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