this post was submitted on 03 Aug 2023
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Apple
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I appreciate the debate and I think we'll have to agree to disagree and see how things progress.
Apple haven't been known for their hardware but rather their software and design, and I think this will be another of their very cool, but ultimately misdirected attempts at pushing the envelope.
They basically created the entire modern smartphone market and even today are effectively the only reasonable option across the tablet space until you get down to the $100 ad machines from Amazon. You can argue that they're the driving force behind truly wireless earbuds too. They're absolutely known for their hardware.
I can definitely see the merit in your position. I'll be interested to see how it develops. It also isn't out of character for Apple to attempt something overly ambitious and scrap it either.
“Apple haven’t been known for their hardware” negates absolutely any credibility to your arguments. This shows a fundamental misunderstanding of Apple’s industry and cultural influence.
This statement was true in the late 80s and early 90s before Jobs came back, but since literally the iMac, Apple is absolutely “known for their hardware” first and their also-worthy-of-switching-costs software second.
As a company, they value and pursue these equally, or at least intend to, but from the outside, putting software first, especially for mainstream appeal is just…false.
I understand that there are hits and misses (the last little while of Intel MacBooks started to run into conflict between Apple's design goals and Intel's power-hungriness, which is why they ended up getting M1 to the point they could do it), that they mostly don't make budget friendly options, that they focus heavily on specific use cases to some detriment to others, etc., but if you're doing what they're designed for and are willing to pay for premium construction they make a lot of good stuff.