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I can understand it. I'm an introvert, I absolutely loathe neighbors, people are fine, but neighbors are the worst. I'm constantly creating and building things virtually and rarely get to make any significant decisions. I constantly want to do things differently, and I'm frequently proven right, but the pattern continues. I see the effects of a sedentary lifestyle on my body. I enjoy several hobbies working with my hands. I am sick of scheduled pointless daily meetings.

Truthfully my dream job is to be independantly wealthy, but I can't afford that quite yet, nor retirement. So if you combine all that together I can see many programmers wanting to rage quit and become their own boss. Most stay in tech, but that's a career path not a meme. So the farmer life is the perceived hermit life that pays.

I'd rather buy an established orchard myself. Hard work is done. Do the occasional spray, some pruning, mowing and fertalizing. Automate the watering. Hire some pickers. From the outside it seems easy (probably isn't). But maybe easier than buying an apartment and being a landlord.