this post was submitted on 03 Aug 2023
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Apple
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I don't think anybody really cares about an extra half millimetre of thickness, especially if it means that you can save hundreds in replacement costs and extend its life by a few years. Nobody's buying an iPhone and busting out the calipers to compare it to their previous phone.
I care. This thing’s already thick and heavy enough, and I don’t particularly care about popping the back off my phone to replace a battery. It’s like…once every two years that I have to replace it.
Apple’s sales fall and people don’t buy new phones because “it looks just like last year’s phone.”
There are so many things a company can change about a phone besides its thickness.
You also start running into usability issues. There's only so thin a phone can be before it's less of a phone, and more of a blade that'll bend if you sneeze at it wrong.
Happened with the iPhone 6