There have been a few times like this but I ran into it again today. I need to buy a simple custom cork for a project and I just sought a native vendor, pretty sure that I wouldn't find one.
Lo and behold, I was wrong. I found two Finnish sites selling cork products. But something doesn't feel right. Maybe it's the amount of products, there's too many - what would have to be a fairly small producer wouldn't have that large of a catalogue, I don't think. I read their About Page and it's just some fluffy "we're a family business" bit with photos that just look like random buildings. No place names, no people.
Their contact page points to Poland: Nowosolska 12 60-171 Poznan, Poland
Okay so we have an address but it really doesn't seem like a manufacturing place, it looks like a warehouse (sorry for Google). Their site doesn't have any info about where their products are produced etc. though they fluff about "high quality portugese cork".
It feels like an European front for a Chinese manufacturer.
I had the same experience looking into a cosmetics line from Flying Tiger / Normal stores. I dig into the brand and just find some random address in Denmark that doesn't seem to have anything like a factory in it. See: https://www.sence-essentials.com/, https://www.brandfix.dk/ or https://www.karium.com/ for a similar thing in UK. And at least for the latter product, I have the handcream that says "made in UK"... but I am very doubtful because I can't find any information about the manufacturing. Everything on their site is just marketing fluff. Linkedin is a bit better but because their sites are so... insubstantial I don't feel confident in the Linkedin either. There are no people on their sites though (besides what could just be stock models), maybe at most some name for a "contact us" person. At least when I check for example, Lumene, which is an established finnish cosmetics brand, I can take a look at their page and see pictures of what look like a real store, with real people, and I can see their factory at the street view with brand logos etc.
Am I just being kinda overly critical and paranoid or are others noticing this? Between Shopify sites that pretend to be small artisans just reselling Temu junk and AI generated webpages I've become really doubtful of every product that doesn't have very transparent production process with real names and faces attached to them.
Edit: Also yes btw, doing this type of digging is annoying and time-consuming. I want more rigorous labeling standards.
Maybe the Label Made in (Country), is too old for this world. We need percentages.