Comics

https://en.wikipedia.org/wiki/Wirehead_(science_fiction)

Wireheading is a term associated with fictional or futuristic applications[1] of brain stimulation reward, the act of directly triggering the brain's reward center by electrical stimulation of an inserted wire, for the purpose of 'short-circuiting' the brain's normal reward process and artificially inducing pleasure. Scientists have successfully performed brain stimulation reward on rats (1950s)[2] and humans (1960s). This stimulation does not appear to lead to tolerance or satiation in the way that sex or drugs do.[3] The term is sometimes associated with science fiction writer Larry Niven, who used the term in his Known Space series.[4][5] In the philosophy of artificial intelligence, the term is used to refer to AI systems that hack their own reward channel.[3]

The VR involved in the comic is probably a bit of an unnecessary middleman, but same basic idea.