this post was submitted on 09 Mar 2025
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Eh, I feel like Jobs was in charge when he could create new products.
Outside of a different Apple Watch launch, I don't see Jobs really having the ability to create new innovative products.
Yeah computers were doubling in speed every 18 months back then. And there were competing products oftentimes years before Apple put out their version. Apple primarily put a lot of polish onto the technological innovations that were happening at the time.
Don't get me wrong polish is really important. Apple didn't invent the MP3 player or the smartphone. But the MP3 players before the iPod were really fiddley and janky. BlackBerries had a downright primitive look and feel next to an iPhone.
Also marketing... a lot of people didn't know MP3 players existed until they saw advertisements for the iPod.
He didn't create new products. He conducted the people who were creating new products and steered them. He wasn't a genius. He was good at guiding people who were.
I'm not saying Jobs was a genius, but he was skilled at leading product design teams that turned cutting edge hardware to practical applications that the market could understand.
And, in general, the market over the past few years has seen little hardware innovation.
What? Microsoft is putting an AI key on every keyboard! Now there's two keys to replace if you don't run windows. If that's not innovation, I don't know what is.