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ECCo is indeed Danish but have gotten a lot of heat for not pulling out of Russia when they invated Ukraine
Sange goes for a few other Danish companies who contributed inue to do business with Russia, including Rockwool, and Novo Nordisk among others
Searching the web, it looks like they just sell shoes in Russia. It's not like they run their business there.
https://www.reuters.com/article/business/danish-retailers-boycott-shoemaker-ecco-over-russia-presence-idUSKCN2ME146/
they used to be the purveyor for the royal Danish family. the latter demanded them to stop operating in Russia after the full-blown invasion started if they want to renew the contract, and Ecco was like "nah we'll keep doing that, thanks".
They defied the monarchy?