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The "Backlash" to Plant-Based Meat Has a Sneaky, if Not Surprising, Explanation
(sentientmedia.org)
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The only reason it's so much more expensive than animal-based meats is because of the amount of subsidies the meat industry gets. Actually, now that I think about it, all of the major pillars of the US agricultural industry, whether it be meat, corn, or dairy, are upheld by subsidies.
I agree, it's also why tobacco in the US is quite cheap even though the health effects are well documented.
That doesn't change the reality of playing field that plant-based meat has to play in currently.
If the environmental costs of producing it were added as taxes to meat, its price would skyrocket. Related link.