this post was submitted on 22 Feb 2025
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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The specific meaning in the sidebar is explicitly about differentiating it from other generic capitalist decay. It's specific to online platforms, and in that specificity, is narrowly tailored and more relevant to what we experience in the 2020s.
That's the beauty of words - you don't need to reuse the same word for vastly different phenomenon, and by allowing words to have specific meanings, you increase the deftness with which we articulate and discuss the world.
Vastly different? How are they vastly different? It's the exact same phenomenon with the exact same cause.