this post was submitted on 14 Feb 2025
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You'd think it wouldn't be that hard for publishers with billions of dollars to hire enough competent devs for enough time to make a halfway decent storefront, especially when they don't even have to reinvent the wheel on a lot of UX and marketing research that's already been done for them by Steam existing as long as it's had.
That none of them have even come close to that is a monument to their incompetence.
Large companies do not generally innovate. Their internal inertia prevents them from successfully creating new things. Also the larger a company gets, the more layers of brainless MBA parasites latch on to suck them dry.
Large companies rely on purchasing innovation by buying up a never ending stream of smaller companies. They then take the ideas/products and launch them to a wider market.
Steam has remained small by rejecting massive buyout offers. This has allowed them to remain innovative.