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Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it's against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
One of my cars had running lights and always lit digital instrument cluster, but it still managed to hit that same heuristic, only in reverse: to be visible in the daylight, the instrument cluster had to get way brighter, so if the cluster feels absurdly bright, turn on the full headlights.
Nowadays, I think they include a light sensor to keep the cluster at a comfy level regardless of how bright it is, which I think should only be done for ones with automatic lights and only when they're set to automatic mode, but sadly nobody ever asks my opinion about these things