this post was submitted on 20 Nov 2024
357 points (97.3% liked)

politics

19115 readers
3096 users here now

Welcome to the discussion of US Politics!

Rules:

  1. Post only links to articles, Title must fairly describe link contents. If your title differs from the site’s, it should only be to add context or be more descriptive. Do not post entire articles in the body or in the comments.

Links must be to the original source, not an aggregator like Google Amp, MSN, or Yahoo.

Example:

  1. Articles must be relevant to politics. Links must be to quality and original content. Articles should be worth reading. Clickbait, stub articles, and rehosted or stolen content are not allowed. Check your source for Reliability and Bias here.
  2. Be civil, No violations of TOS. It’s OK to say the subject of an article is behaving like a (pejorative, pejorative). It’s NOT OK to say another USER is (pejorative). Strong language is fine, just not directed at other members. Engage in good-faith and with respect! This includes accusing another user of being a bot or paid actor. Trolling is uncivil and is grounds for removal and/or a community ban.
  3. No memes, trolling, or low-effort comments. Reposts, misinformation, off-topic, trolling, or offensive. Similarly, if you see posts along these lines, do not engage. Report them, block them, and live a happier life than they do. We see too many slapfights that boil down to "Mom! He's bugging me!" and "I'm not touching you!" Going forward, slapfights will result in removed comments and temp bans to cool off.
  4. Vote based on comment quality, not agreement. This community aims to foster discussion; please reward people for putting effort into articulating their viewpoint, even if you disagree with it.
  5. No hate speech, slurs, celebrating death, advocating violence, or abusive language. This will result in a ban. Usernames containing racist, or inappropriate slurs will be banned without warning

We ask that the users report any comment or post that violate the rules, to use critical thinking when reading, posting or commenting. Users that post off-topic spam, advocate violence, have multiple comments or posts removed, weaponize reports or violate the code of conduct will be banned.

All posts and comments will be reviewed on a case-by-case basis. This means that some content that violates the rules may be allowed, while other content that does not violate the rules may be removed. The moderators retain the right to remove any content and ban users.

That's all the rules!

Civic Links

• Register To Vote

• Citizenship Resource Center

• Congressional Awards Program

• Federal Government Agencies

• Library of Congress Legislative Resources

• The White House

• U.S. House of Representatives

• U.S. Senate

Partnered Communities:

• News

• World News

• Business News

• Political Discussion

• Ask Politics

• Military News

• Global Politics

• Moderate Politics

• Progressive Politics

• UK Politics

• Canadian Politics

• Australian Politics

• New Zealand Politics

founded 1 year ago
MODERATORS
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
357
Don’t underestimate the Rogansphere. His mammoth ecosystem is Fox News for young people (www.theguardian.com)
submitted 1 day ago by [email protected] to c/[email protected]
131 comments fedilink hide all child comments
 

Summary

The “Rogansphere,” a sprawling ecosystem of podcasts and online shows led by figures like Joe Rogan, has become a powerful cultural force for younger audiences, functioning as a “Fox News for the young.”

With its mix of anti-establishment rhetoric, distrust of Democrats, and casual conversations blending left-leaning and conservative ideas, it normalizes figures like Donald Trump for a disillusioned, lonely audience—particularly young men.

Democrats risk underestimating its influence, as this ecosystem fosters deep listener loyalty and has contributed to a significant shift in young male voters toward Trump.

you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 33 points 22 hours ago (2 children)

I like Galloway's analysis here: https://www.profgalloway.com/the-podcast-election/

I am going on AC360/MSNBC/Smerconish to discuss the male vote — this election gave us the opposite of the expected referendum on bodily autonomy; it was the Testosterone Election. The only thing I’m (fairly) certain of is what medium played a pivotal role, for the first time, in young people’s decision to violently pivot to Trump: podcasts.

Almost half of adult Americans, 136 million people, listen to at least one podcast a month. The global audience is now 505 million, a quarter of the internet’s reach.

Rogan has 16 million Spotify subscribers and can reach many more people across a variety of other platforms: In just three days after the live podcast, his three-hour-long conversation with Trump was viewed 40 million times on YouTube.

By comparison, when Trump appeared on Fox News’ Gutfeld!, which averages about 3 million viewers, he reached 5 million people, and the full episode has been viewed 2.3 million times on YouTube.

Among Fox’s 3.5 million regular viewers, 70% are 50 and over and 45% are women. The No. 2 cable network, MSNBC, reaches 1.5 million viewers most days; its median viewer is a 70-year-old woman. So: a big audience of young men vs. a small audience of older women. People listen to pods to learn; they watch cable TV to sanctify what they already believe. The former is (much) more appealing to candidates and advertisers.

Rogan’s demographic is 80% male, 93% under 54, and 56% under 34. Men under 34 are the Great White Rhinos of advertising, the most valuable beast in the consumer jungle, and they’re increasingly difficult to find.

He also mentioned in a CNN interview: "Look at the top 10 podcasts. 8 of them lean right, and Trump went on 6 of them."

[–] [email protected] 45 points 21 hours ago (5 children)

Don't a lot of people who listen to podcasts do so while driving? If so, this is eerily similar to how conservative AM radio brainwashed people who drove a lot, especially in remote areas where FM radio with music wasn't available.

[–] [email protected] 3 points 1 hour ago

Goddammit I don't want another round of right-radicalization like the 90s. Fuck's sake. Wasn't living through one round enough?

Goddammit.

[–] [email protected] 2 points 9 hours ago

Plugging Behind the Bastards from coolzone media.

[–] [email protected] 24 points 20 hours ago (2 children)

Also similar: Spotify puts podcasts and music side-by-side the same way the radio dial used to. Sick of that top 10 hit? Check out what the worst people in the world are thinking today!

[–] [email protected] 9 points 20 hours ago (1 children)

Makes me glad I never subscribed to Spotify

[–] [email protected] 3 points 16 hours ago

I did it when I saw all my money was going to Rogan and none to the musicians I listen to

[–] [email protected] 4 points 19 hours ago

It’s really annoying, plus the algorithm seems really locked down. Between cutting the screen space in half for podcasts and audiobooks, and the narrower algorithm, I never see anything new to listen to anymore until I take extra steps to search for it.

[–] [email protected] 10 points 20 hours ago

And the people bankrolling these podcasts, or at least sponsoring them to push a slant to the right, are fully aware of the similarities. It's why they do it, they already did the math.

[–] [email protected] 2 points 17 hours ago (1 children)

Maybe that's why the reds kept wanting companies to force a return to the office.

[–] [email protected] 1 points 17 hours ago

And commercial real estate.

[–] [email protected] 6 points 20 hours ago (1 children)

Also worth mentioning that Harris declined to be on Rogan