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Owner of @x Twitter handle says no one reached out ahead of Twitter's rebranding to 'X' (techcrunch.com)

submitted 1 year ago by [email protected] to c/[email protected]

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Beyond the missteps with the rebranding, others are pointing out that Musk's move to rename Twitter "X" may involve a financial hit to the brand's value.

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[–] [email protected] 5 points 1 year ago* (last edited 1 year ago)

The nature of it being an open platform is if they buy out the maintainer of kbin/Lemmy, anyone with the skill can fork the projects and keep it running open source. Individual instances can be bought out and killed, but the base platform is effectively unlikable in the way Twitter is being killed.