this post was submitted on 26 Jul 2023
858 points (100.0% liked)
196
16447 readers
1833 users here now
Be sure to follow the rule before you head out.
Rule: You must post before you leave.
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
This is a textbook example of how to not do a rebrand. The only thing that has change on twitter is the logo, nothing else. Everything else is still twitter.
Then again this rebrand is right on the money for how Elon is managing twitter.
So right! A leading marketing professor at Northwestern is already breaking it down into the key lessons to learn from these mistakes:
https://timcalkins.com/2023/07/the-twitter-branding-debacle/