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A rant, with useful information, about the ‘Web Environment Integrity’ proposal by Google"
(orowith2os.gitlab.io)
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My personal rule is that I seek out a product/service, not the other way around. And ads really annoy me because they're not useful, they're just trying to sell me something, or get me to sell myself (looking at you, TikTok).
Non-obtrusive ads will always be the best :)
Or make them interesting if you want to be the focus. I can definitely say I've stayed and watched a few interesting advertisements.
I'd argue your viewpoint here is along the lines of opt-in telemetry - nice in theory, but not practical for the ones that need the information. And you can have respecting telemetry (as you can advertisements, just that nobody does so).
And they inevitably turn every service into an ad delivery service. Thus, enshitification. Subscription services directly convert the utility of the application into revenue. It will always make a better platform, but it might not scale as well.