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And outside the cult, it's a bet that Truth Social would become a vector for bribing the president of the United States. If people are going to bribe Trump by pumping his share price, you can get a cut.
TMTG has a huge net operating loss. I think that the way the company is bribed is in investment funds.
However, I don’t think they are bribing him by pumping his share price. IIRC (take this with a hugeeeee grain of salt) the share price is determined by the last transaction price. If you place a market order, it’s the sell prices that would fulfill your order amount. On the other hand, a limit order is fulfilling your order at a set price. It would take consistent investment over time to create enough transactions to keep the stock price high.
Hence, I think TMTG is receiving large cash infusions and Trump is getting paid through bonuses or something similar. Cheaper and more direct