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Influencer trips and how brands exploit whatever they can (youtu.be)

submitted 1 year ago by [email protected] to c/[email protected]

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Transcript here: https://youtubetranscript.com/?v=zKcPGV6bGFM [you can skip to the first "(mellow music)" to avoid the ad]

I still don’t remember how I started watching a channel about primarily fashion, but the insights I get there would hardly come from anywhere else. This video reminded me of the media conflicts we are experiencing now, with big corporations pretending they have a symbiotic relationship with their audience / customers / employees while exploiting them for maximum gain.

The video talks about a marketing practice that makes use of influencers instead of big (expensive) celebrity names for their campaigns and how they basically work for free. About how brands manipulate both the people they work with and their audience.

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[–] [email protected] 3 points 1 year ago

Same, I wish everything didn't have to be a video. Sure, for some things videos makes sense but it feels like 75% of them would be better as an article with a few pictures (or code snippets depending on the contents).