this post was submitted on 30 Aug 2024
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I used to work for a big data company and internally we acknowledged that for the targeting to be truly effective we'd have to do a truly creepy amount of behavior analysis. The fact that ads don't really drive clicks is a dirty little secret in the industry.
I feel like its also pretty easily spotted / avoided / defeated, after a very small amount of knowledge about the industry is understood. Unless there's an Ad-agent assigned to individuals, I can't see there being an ad targeted towards me that I wouldn't immediately note as such.