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BMW Adaptive Suspension Can Be Added via Subscription. Suspension As A Service (SAAS)
(www.bmwblog.com)
this post was submitted on 20 Aug 2024
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Technology
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This is why I don't mourn Western car companies getting slaughtered by Chinese EVs. They can't really provide value by nickel and diming customers with subscriptions for components already installed on their privacy-invading overpriced cars.
One of the reasons electric cars were able to outcompete ICE-specialized companies is because they undercut on all sorts of nice to haves like buttons and pieces that they forgo by using a screen, wifi, updates, beta testing.
But they don't pass on those cost savings to you. They are even sold as luxury products. They even take the carbon credits. That's bullshit if you are serious about mainstream adoption.
ICEs are doing all of that shit now too. The truth is ICEs are fucking overpriced and manufacturers didn't want to lose money.