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Imagine a hammer. This is a special hammer. It has the latest technology, which allows it to assist you hitting the nail. It can zero in on the nail, and nudge your swing to precisely strike on the optimal nail head.
But it's still a hammer. You don't always aim to strike a nail. Sometimes it's removing a nail, sometimes it's hammering something else.
That would be incredibly frustrating if every time you tried to use it, the hammer would jostle about in your hand looking for a nail head.
Now imagine that the nail manufacturers have started paying the hammer manufacturer to "prefer" their nails. Maybe those are the nails you need, maybe they aren't, but the hammer jitters and jostles in your hand unless you're using the brand that is paying for preferential treatment.
Somewhere along this path, the hammer has stopped being useful for even its most fundamental purpose. "Improvements" on the tool have created inefficiencies for the user. The underlying technology is good, and can improve the function of the tool, but it is being implemented poorly and the developers are prioritizing profits over functionality.
This anti-pattern repeats frequently across all industries. It has come to search engines and social media now.