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Musk is suing under antitrust laws. I’m not sure they work that way. Antitrust laws prevent producers from consolidating and exploiting consumers. However, when it comes to advertising placements, the companies are consumers, not producers, and I don’t think a consumer advocacy group (which the World Federation of Advertisers functions as in this regard) is illegal.
I don’t know, I am not a lawyer, but it seems like Twitter is grasping at straws here.
Let's also note that at any other time, Musk would be railing against antitrust laws.
The interesting thing is that it means he is desperate enough to try something that makes him look this stupid
Anybody with Elon Musk centric stocks needs to sell them quickly
I know right? I mean if they colluded to lower advertising prices through collective agreement that would be something. Especially if they had an internal forcing mechanism to ensure compliance.
But um, they set out voluntary guidelines they suggested everyone follow to protect each member's own best interests, and decided to spend zero dollars to buy nothing, which is a far far cry from trying to spend zero dollars to buy something.
What an ultra-maroon.