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Logitech has an idea for a “forever mouse” that requires a subscription (arstechnica.com)

submitted 3 months ago by [email protected] to c/[email protected]

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Logitech CEO Hanneke Faber recently discussed the possibility of one day selling a mouse that customers can use "forever." The executive said such a mouse isn't "necessarily super far away" and will rely on software updates, likely delivered through a subscription model.

Speaking on a July 29 episode of The Verge's Decoder podcast, Faber, who Logitech appointed as CEO in October, said that members of a "Logitech innovation center" showed her "a forever mouse" and compared it to a nice but not "super expensive" watch. She said:

I’m not planning to throw that watch away ever. So why would I be throwing my mouse or my keyboard away if it’s a fantastic-quality, well-designed, software-enabled mouse? The forever mouse is one of the things that we’d like to get to.

Having to pay a regular fee for full use of a peripheral could deter customers, though. HP is trying a similar idea with rentable printers that require a monthly fee. The printers differ from the idea of the forever mouse in that the HP hardware belongs to HP, not the user. However, concerns around tracking and the addition of ongoing expenses are similar.>>>>

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[–] [email protected] 2 points 3 months ago

Not a surprise. That’s how subscription companies operate these days. Basically like the heated seats BMW tried a few years ago.

Source: https://www.theverge.com/2022/7/12/23204950/bmw-subscriptions-microtransactions-heated-seats-feature