this post was submitted on 23 Jul 2024
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This is modestly interesting. My brother worked here before they had layoffs about two years ago, and had a generally favorable opinion of the company and leadership.
Fundamentally, while I think RJ seems like a sound businessman and technologist, and I like the company's taste a bit, I will never be able to reconcile his views with mine. He very openly views cars as computers and software and services that happen to move you around, and I would like it to be a machine over which I have as minimal a relationship as possible with the manufacturer after I acquire the product.
Still, I wish them luck.
Yeah, people want inexpensive EVs. Especially with all we now know about how much of our data all manufacturers are selling. Even if the Chinese companies are blocked from selling here, someone will eventually make affordable EVs. Hope companies like Rivian are ready...
Rivian is also firmly planted in the luxury segment, with prices to match their clientele. We need manufacturer(s) to make EVs for us common folk in a price range we can actually afford.
Any new automobile manufacturer has to do that initially in order to make enough money to get the manufacturing and supply chain developed enough to create a car for the masses. They start with a lower volume and higher priced car to get the excitement for the product. Once they have that, they are able to start assembling a larger volume at a lower price.