this post was submitted on 19 Jul 2024
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The difference between the Russian strategem and the preceding "normal operation" was that normally consent was manufactured through capture of the news media, and selective airing of stories.
The novelty of what the Russians doing is that they don't need to control what gets said, they just shout gibberish louder than anyone else. Not that a lot of Western interests didn't start doing the same as well.
It's just the logical continuation of the Fox model - if your stories aren't internally consistent, but the audience still buys it because the want to believe, and change day to day, but the audience still buys it because the want to believe, the next step is to make separate channels and pump out stories that conflict with eachother, simultaneously, and let the audience pick whichever version they like best.