Privacy on the web is fundamentally broken, for at least 90% of the population. Advertising on the web is fundamentally broken, for at least 90% of the population.
Yet any attempt to improve this situation is met with fierce resistance by the lucky 10% who know how to navigate their way around the falltraps. Because the internet shouldn’t have tracking! The internet shouldn’t have ads! And any step towards a compromise is a capital offense. I mean, if it slightly benefits the advertisers as well, then it must be evil.
It seems that no solution short of eliminating tracking and advertising on the web altogether is going to be accepted. That we live with an ad-supported web and that fact of life cannot be wished away or change overnight – who cares?
And every attempt to improve the status quo even marginally inevitably fails. So the horribly broken state we have today prevails.
This is so frustrating. I’m just happy I no longer have anything to do with that…
Fundamentally what the alternative is, is to propose that you remain the sole owner of your privacy at the cost of sharing with advertisers that you have, say, 6 generic topics you're interested in. Like motorsports. It, with the millions or billions of others looking. The ad tracking currently knows everything about everyone and then works out if motorsports is an effective ad for you individually based on their profile of you.
For me, I'm fine with the current system. For my family though, they're just using phones and tablets with their default browser, blissfully unaware that there's no privacy. Then their data gets leaked out.
I know it's an extreme kind of case, but domestic abuse victims are always my thought when you think of a counter to "well I've got nothing to hide". Those people if they're unsure about privacy, will err on the side of caution. They stay trapped.
In conclusion, I'd rather move the needle forward for those who are at risk. Those who installing anti-tracking plugins would put at further risk. Where installing odd browsers make them a target. We can find perfection later. Make the Web safer now.
Plenty of people could justifiably take the opposite stance. But even just for my grandparents, they shouldn't be tracked the way they are. They're prime candidates for scams, and giving away privacy is one data leak away from a successful scam.
Kind of off topic to what you said I realise. :)