Memes

45727 readers

909 users here now

Rules:

Be civil and nice.
Try not to excessively repost, as a rule of thumb, wait at least 2 months to do it if you have to.

founded 5 years ago

MODERATORS

[email protected]

805

Ice cream sandwich has some funny ad reads (lemmy.world)

submitted 5 months ago by [email protected] to c/[email protected]

104 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 0 points 5 months ago

Exploiting trust is worse. That parasocial z-list celebrity isn't recommending something - they were paid to read corporate propaganda.

The most painful version of this is Lindsey Ellis's video on "Manufacturing Authenticity." It ends with a deep sigh and an ad read. The brand knew she was doing a video about how brands pay the popular kids to shill their whatever, and they did not care, because all that matters is getting a known face to say the words.