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The blackout is starting to have a financial impact on Reddit, but we must stay dark!
(www.adweek.com)
this post was submitted on 14 Jun 2023
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"Takeover" campaigns are getting canceled. I wonder which blacked out subs were going to be taken over with ads this week.
Wait, the advertisers have campaigns to take over subreddits? What?!
Not literally take over a subreddit, takeover advertising campaigns are typically a high-key screen space domination type of advertising. Think of something like a video games news site where the homepage is completely covered in advertising for a new, high budget game. Ads at the top, ads at the bottom, ads in the normally-empty margins, and often a focus on articles about the subject.
How that reflects to Reddit I'd never know, it's likely something that's exclusive to the newer layout that I have no interest in using.
This type of advertising is the death-knell of any site, because at that point you're interacting with an advert with some extra elements rather than a site with ads.
I'm of the opinion that it has a time and a place, but I do agree that it's exceptionally intrusive to the site's normal experience and should be very rare and short-lived. Any more than a day and its runs afoul of the people who just aren't interested.