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The blackout is starting to have a financial impact on Reddit, but we must stay dark! (www.adweek.com)

submitted 1 year ago by [email protected] to c/[email protected]

232 comments fedilink hide all child comments

If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

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[–] [email protected] 47 points 1 year ago (2 children)

Wait, the advertisers have campaigns to take over subreddits? What?!

[–] [email protected] 50 points 1 year ago (2 children)

Not literally take over a subreddit, takeover advertising campaigns are typically a high-key screen space domination type of advertising. Think of something like a video games news site where the homepage is completely covered in advertising for a new, high budget game. Ads at the top, ads at the bottom, ads in the normally-empty margins, and often a focus on articles about the subject.

How that reflects to Reddit I'd never know, it's likely something that's exclusive to the newer layout that I have no interest in using.

[–] [email protected] 40 points 1 year ago (1 children)

This type of advertising is the death-knell of any site, because at that point you're interacting with an advert with some extra elements rather than a site with ads.

[–] [email protected] 12 points 1 year ago

I'm of the opinion that it has a time and a place, but I do agree that it's exceptionally intrusive to the site's normal experience and should be very rare and short-lived. Any more than a day and its runs afoul of the people who just aren't interested.

[–] [email protected] 17 points 1 year ago

And that's why they will get rid of old.reddit. If they are cutting third party apps to increase ad revenue, then they will do the same with old.reddit

[–] [email protected] 49 points 1 year ago (3 children)

Apparently "premium, takeover-style" campaigns are a thing that reddit sells to its advertisers. TIL The article says that the campaigns will relaunch next week after the delay.

[–] [email protected] 26 points 1 year ago

Blood… reaching… boiling point…

[–] [email protected] 18 points 1 year ago* (last edited 1 year ago)

What do you think the unblockable "He Gets Us" bullshit is?

[–] [email protected] 6 points 1 year ago (1 children)

Oh hell fucking no, if they start doing that reddit is for sure dead

[–] [email protected] 15 points 1 year ago (1 children)

They have been doing this since March 2020.

Source: https://www.redditinc.com/blog/introducing-reddits-new-offering-for-advertisers-trending-takeover/

[–] [email protected] 13 points 1 year ago

I'm aware, With this new article it seems they are going to become much more aggressive with ads and I expect them to get rid of old.reddit in the future to force even more ads on people with this change.