this post was submitted on 29 May 2024
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Older gamers are a growth opportunity for AA(A) publishers – here is how to capture it [23% PCGamers are 55+] (www.midiaresearch.com)
submitted 5 months ago by [email protected] to c/[email protected]
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[–] [email protected] 3 points 5 months ago (1 children)

I don't understand why this isn't discussed more openly by studios and publishers. Instead, they all seem to be trying to milk more money from the teets of and gen z gamers who are worried about things like buying a home or even paying for groceries. They keep driving more games to live service, or paid DLCs that 20 years ago would have been part of the base game or free updates. Why not go for a new market instead of fighting over the little money that most younger gamers have to spend?

[–] [email protected] 4 points 5 months ago

fighting over the little money that most younger gamers have to spend

That's where the money is tho. Presents, pocket money, paychecks that don't need to go to rent and utilities. Everything I had I put into games when I was a kid. Sure I do have more money now, but I also have exponentially more bills to pay. My dad is retired and is pirating left and right cuz he can't afford gaming. Also, kids don't inform themselves before buying. They're much more prone to ads, social pressure, etc... Adults don't care if a game is 5 years old, which incidentally can be bought for a fraction of the initial price.