Technology

34991 readers

39 users here now

This is the official technology community of Lemmy.ml for all news related to creation and use of technology, and to facilitate civil, meaningful discussion around it.

Ask in DM before posting product reviews or ads. All such posts otherwise are subject to removal.

Rules:

1: All Lemmy rules apply

2: Do not post low effort posts

3: NEVER post naziped*gore stuff

4: Always post article URLs or their archived version URLs as sources, NOT screenshots. Help the blind users.

5: personal rants of Big Tech CEOs like Elon Musk are unwelcome (does not include posts about their companies affecting wide range of people)

6: no advertisement posts unless verified as legitimate and non-exploitative/non-consumerist

7: crypto related posts, unless essential, are disallowed

founded 5 years ago

MODERATORS

[email protected]

195

YouTube has now begun skipping videos altogether for users with ad blockers (www.androidpolice.com)

submitted 6 months ago by [email protected] to c/[email protected]

78 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 6 points 6 months ago

Japan has nicovideo.jp as well. Russia has Yandex Efir (gone through a couple rebrands, Efir was the name in 2020 when we were discussing deals; it was operating under another name prior, and I think it is superseded by dzen). Off to the side I think vK also has a small video delivery presence like how Facebook has videos in their feeds. China has several platforms: Tencent Video (owned by Tencent), Youku as you’ve called out (owned by Alibaba), XiGua (ByteDance), Haokan (Baidu), and then slew of smaller ones like KuaiShou, BiliBili and that video thing WeChat tries to push. None of these are public service operated by the State, by the way. List really goes on… and I’d know, because I’ve worked in the space for almost 12 years now.

China’s great firewall aside, all these platforms are tiny in comparison, and in the grand scheme of things, and barely have any reach. In general, these regional are all taking a backseat just like Nebula and alike — if creators’ content are hyperlocal/super niche, they might be okay with smaller regional platforms; but if they’re trying to extend their reach and monetization (to ensure they have money to continue producing content), the creators’ presence on these platforms are really just auxiliary to their primary presence on YouTube.

Getting viewers to these smaller platforms is going to pose a significant chicken or the egg problem — creators aren’t incentivized to be there because lack of viewer, viewers aren’t incentivized to go there because lack of content. Worse yet, I’ve also seen situations where creators are paid for some period of exclusivity and then when the deal lapses they just go straight back to YouTube.

Real competitors do not exist, and likely will not exist for the foreseeable future. YouTube is the million pound behemoth when everyone else barely registers on the radar.