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I've often called Target "Walmart without the stigma". They advertise themselves and nice and clean, but it's just Walmart with clients that don't want to be seen going to Walmart.
Around here Tarjay has the stigma - folk who are too frou-frou to shop at walmart. We try to avoid both when we can tho.
Imo the main difference is that Target has tap to pay/QR code payment while Walmart pushes Walmart+’s payment methods. I tried W+ since it was free with one of my credit cards, and it’s still quite inconvenient.
But otherwise, I largely agree. Targets feel a little nicer and they look better, but that hardly matters. If there were more Walmarts around me I’d go there instead sometimes. As much as I dislike the Waltons, Walmart sometimes has better selections than Target. Truthfully I’m morally for shoplifting from Walmart but don’t like committing crimes myself since there is risk involved.
The clothes are definitely different quality. Walmart also has alternate, lower quality versions of the same products. Literally from the manufacturer with a slightly different product code.
Ran into that replacing a coffee maker, interestingly enough - almost exactly the same device minus a few features, advertised with the same name, but different from the previous version as well (checked the manufacturers website).
So I would not personally say the quality is equal, but I also don't shop at them often either.